DDB Worldwide earned 100 Lions at this year’s Cannes Festival, including 12 Gold, 28 Silver, and 58 Bronze. This placed DDB at #5 among the top agencies in the world at this year’s festival.
DDB’s Lions come from 19 offices across the network, with the DDB European region leading the way with a total of 54 Lions. Top work recognized at the festival from DDB includes adam&eveDDB’s “Buster the Boxer” for John Lewis and “Give the Rainbow for Skittles,” which both accumulated six Lions each. Alma DDB from DDB Latina also made a splash at Cannes this year with their “Spanish Lessons” campaign for Netflix’s Narcos, which took home seven Lions including two Gold.
In addition to winning Lions, DDB participated in a main-stage master class in emotional storytelling from adam&eveDDB with the IPA. Also, DDB Chairman Emeritus Keith Reinhard participated in his annual engagement with the Berlin School of Creative Leadership with multiple sessions throughout the week during which he discussed storytelling and its place in modern advertising.
DDB North America Chief Executive Officer Wendy Clark also served as Jury President for the Glass Lions Jury to recognize work in the industry that breaks down stereotypes regarding gender equality. For her thoughts on this year’s Grand Prix winner you can click here. In total, DDB had 16 jury members and 6 Young Lions this year.
DDB also continued its sponsorship and support of ACT Responsible, whose annual exhibit at Cannes highlights the best in socially aware and provoking work. At this year’s exhibit DDB was represented by a handful of agencies globally, including DM9DDB, DDB Uruguay, DDB Mozambique, DDB Argentina, DDB Hong Kong, and Anderson DDB. To learn more about the ACT Responsible 2017 Cannes exhibit, including the work from DDB on display, click here.
Congratulations to the entire DDB network!