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Each Letter is a World

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DDB Chile’s fantastic Scrabble print ad series for its Hasbro client has just won best print ad from Chile at El Ojo de Iberoamerica, in addition to winning a silver in the print category.

The agency conceptualized the game through typography, making a world out of every letter. United the letters spell out the famed Scrabble game. To shake things up a little, each letter was created into a sculptural piece of art.

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A big congratulations goes to Creative Directors Simon Subercaseaux and Matías Lecaros, and their creative team (Tomas Garin, Felipe Araya, Sergio Duarte, Nicolas Montt, Pablo Orozco).

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Kaya Lobaczewski DDB Worldwide Associate Director of Communications, DDB U.S

Posted November 28, 2012 at 6:55pm

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