Each Letter is a World


DDB Chile’s fantastic Scrabble print ad series for its Hasbro client has just won best print ad from Chile at El Ojo de Iberoamerica, in addition to winning a silver in the print category.

The agency conceptualized the game through typography, making a world out of every letter. United the letters spell out the famed Scrabble game. To shake things up a little, each letter was created into a sculptural piece of art.


A big congratulations goes to Creative Directors Simon Subercaseaux and Matías Lecaros, and their creative team (Tomas Garin, Felipe Araya, Sergio Duarte, Nicolas Montt, Pablo Orozco).



Kaya Lobaczewski DDB Worldwide Associate Director of Communications, DDB U.S

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