DDB Chile’s fantastic Scrabble print ad series for its Hasbro client has just won best print ad from Chile at El Ojo de Iberoamerica, in addition to winning a silver in the print category.
The agency conceptualized the game through typography, making a world out of every letter. United the letters spell out the famed Scrabble game. To shake things up a little, each letter was created into a sculptural piece of art.
A big congratulations goes to Creative Directors Simon Subercaseaux and MatÃas Lecaros, and their creative team (Tomas Garin, Felipe Araya, Sergio Duarte, Nicolas Montt, Pablo Orozco).