Each Letter is a World

Scrabble2-460.jpg

DDB Chile’s fantastic Scrabble print ad series for its Hasbro client has just won best print ad from Chile at El Ojo de Iberoamerica, in addition to winning a silver in the print category.

The agency conceptualized the game through typography, making a world out of every letter. United the letters spell out the famed Scrabble game. To shake things up a little, each letter was created into a sculptural piece of art.

Scrabble1-460.jpg

A big congratulations goes to Creative Directors Simon Subercaseaux and Matías Lecaros, and their creative team (Tomas Garin, Felipe Araya, Sergio Duarte, Nicolas Montt, Pablo Orozco).

Scrabble3-460.jpg

Scrabble4-460.jpg

Kaya Lobaczewski DDB Worldwide Associate Director of Communications, DDB U.S

Got an opinion?

Join the discussion

Comments are moderated, be nice.