El Sol de Iberoamérica has honored ALMA this year for being the highest ranked US Agency in the Festival, ranked 11th of the top 25 agencies that participated this year in the festival that took place in Bilbao, Spain.
ALMA received a Silver Sol for the Newspaper & Magazine Category in the Food & Other products subcategory for Kingsford Predators Campaign, and a Gold for the individual print of the same campaign (Chameleon).
ALMA’s Chief Creative Officer Alvar Sunol,who is also Spanish, explains that the festival is a measurement tool in the context of excellence. He states: “The reputation that a festival like El Sol has gives credence to all those constraints, so to win a prize in said setting has tremendous value and gives us courage in many ways. Besides being the best protein to strengthen the hopes of the creatives to continue searching and chasing what’s most powerful in the world: a good idea.”