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GO Transit Crowdsources its Riders’ Etiquette Concerns for New Book on Passenger Protocol

Campaign evolves to help maintain a comfortable and stress-free commute

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Today, GO Transit unveiled a cheeky new book to address the top etiquette issues annoying its riders.  Inspired by personal stories from concerned GO riders, the book, “Unwritten Rules of Public Transit Etiquette Written Down,” is part of an ongoing initiative to help the public transit service deliver a comfortable ride for all its commuters. The evolved campaign follows the success of the 2016 etiquette campaign, which further to a GO Transit rider survey, resulted in a 36 per cent drop in bad behavior.

Guest Author DDB Worldwide

Posted January 24, 2018 at 9:27pm

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