See latest posts

Investors Group Instructs Canadians Not to Settle for a Half-Baked Financial Plan

Keep Reading

Investors Group’s new campaign shows how building a proper financial plan is a lot like cooking: To do it right, you need all the necessary ingredients or it won’t turn out as you hoped. Leveraging the popularity of online cooking videos like Tasty, each spot shows what happens to a recipe when key ingredients are missing, as a comparison to what can happen with an incomplete financial plan.

Unlike other financial institutions, Investors Group looks at all aspects of an individual’s life that can affect their finances and builds a comprehensive financial plan around it; including tax planning, insurance, estate planning, investments, mortgage and retirement where appropriate.

Targeting early pre-retirees who have RRSPs, but are under the false impression that they have a proper financial plan, the videos by DDB Canada Grandma’s Apple Pie, Chocolate Chip Banana Bread and Nonno’s Famous Lasagna appear on Facebook, LinkedIn and Twitter in both English and French. Each video drives to investorsgroup.com where users can take a quiz to determine if their financial plan actually has what it needs, and if not, to connect with an Investors Group advisor.

Guest Author DDB Worldwide

Posted August 9, 2016 at 5:11pm

TEMPTATIONS™ Brand Launches “Treat Them Too” Campaign With Playful Music Video by adam&eveDDB

Keep Reading

DDB Latina Creates Language of Influence Guide

Keep Reading

Tasseologic and DDB Awarded Two Golds and a Silver for McDonald’s CRM Work in Asia

Keep Reading

Jim Cunningham Promoted to General Counsel at DDB Worldwide

Keep Reading

The 3% Conference To Debut in Canada

DDB Canada, Miami Ad School, Facebook, SapientNitro and the ICA Partner to Champion Female Creative Leadership

Keep Reading

McDonald’s And DDB Group Hong Kong Celebrate the Future By Honoring the Past with a Classic Campaign

Keep Reading

Omnicom Health Group Launches DDB Health, Combining AgencyRx, Flashpoint, Synergy & DDB Health Into a Single Offering

Omnicom Health Group CMO Josh Prince to Lead Network

Keep Reading

DDB Takes Home 101 Lions including two Grand Prix for adam&eveDDB at 2016 Cannes Festival

Keep Reading

El Sol de Iberoamérica Honors Alma DDB with Gold and Silver Sols

Keep Reading