Investors Group’s new campaign shows how building a proper financial plan is a lot like cooking: To do it right, you need all the necessary ingredients or it won’t turn out as you hoped. Leveraging the popularity of online cooking videos like Tasty, each spot shows what happens to a recipe when key ingredients are missing, as a comparison to what can happen with an incomplete financial plan.
Unlike other financial institutions, Investors Group looks at all aspects of an individual’s life that can affect their finances and builds a comprehensive financial plan around it; including tax planning, insurance, estate planning, investments, mortgage and retirement where appropriate.
Targeting early pre-retirees who have RRSPs, but are under the false impression that they have a proper financial plan, the videos by DDB Canada Grandma’s Apple Pie, Chocolate Chip Banana Bread and Nonno’s Famous Lasagna appear on Facebook, LinkedIn and Twitter in both English and French. Each video drives to investorsgroup.com where users can take a quiz to determine if their financial plan actually has what it needs, and if not, to connect with an Investors Group advisor.