McDonald’s UAE along with DDB Dubai have created a new print campaign to demonstrate the speed of McDelivery. The three executions use the iconic light trails to show just how fast McDonald’s delivers the food we all love, including Big Macs, fries and Egg McMuffins.
Commenting on the campaign, Firas Medrows – Executive Creative Director at DDB said: “Everyone knows the Iconic McDonald’s food. By just taking the instantly recognizable colors and stretching them, we found a new way of showing just how fast McDelivery is.”
With McDelivery, which is available in most markets in the Gulf, McDonald’s offer their customers more convenience and freshness by delivering the food straight to their doorsteps.
The campaign also includes social posts and YouTube pre-rolls.