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New Campaign Conveys How Canadian Cheese Is Crafted With Creativity

Charming animated story shares how Canadian Cheese has a lot in common with what makes its millennial target tick

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Today, Dairy Farmers of Canada (DFC) launches a new campaign to help elevate the quality perception of Canadian cheese and give it social cachet amongst a new millennial target.

With new trade laws soon making imported cheese more accessible to the Canadian consumer, DFC has crafted a narrative that establishes Canadian cheese as a global competitor and an indulgence worth exploring. With the millennial target in mind, the campaign suggests that what separates Canadian cheese from imported European cheese, is the creativity of Canadian cheese makers.

Guest Author DDB Worldwide

Posted April 10, 2017 at 8:42pm

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