DDB New York was charged with creating a campaign for The Art Directors Club (ADC) 91st Annual Awards Call for Entries which encourages creatives to “Keep Fighting the Good Fight,” despite obstacles to creating great work.
The integrated campaign launched online at www.adcawards.org and through a global print mailing on November 1. DDB worked with Finnish illustrator Rami Niemi to design artwork for nine CFE posters and postcards showing humorous situations in modern day advertising that illustrate the impediments to and challenges of conceiving of innovative and creative work.
The agency also tapped renowned comedian Lewis Black, famous for his idiosyncratic comedy style, to create an original rant recording for the campaign. The animated rant video features Black channeling his inner advertising creative and fuming about the pressures of agency life with double-edged witticisms such as, “Comedy routines are developed over lifetimes. Movie scripts are crafted over years. But a compelling message to woo consumers into a buying frenzy… Yeah, we’re gonna need that by three o’clock.”
The animation can be viewed here, audio NSFW: http://www.adcawards.org/news
The online call for entries for the Art Directors Club’s 91st Annual Awards is open at www.adcawards.org. Deadlines for entry are January 20, 2012, for Design, Photography, Illustration and Interactive; January 27, 2012, for Student, and February 10, 2012, for Advertising and Integrated.