Creativity and technology: Time to let the cat out of the bag


It’s remarkable what can happen when technology loses its caboose status in the creative process and moves to the front end. Cardboard games move into the present and the future. And, perhaps most importantly, we can all start to have some fun with choices and actions that previously no one would have thought of as entertaining and many would have pegged as pure drudgery. That premise is proven by Volkswagen’s “Fun Theory.” Something else happens as well when technology is given a seat at the creative table: our work and our people start moving in new directions and new circles. No better proof of that than the inclusion of Andreas Dahlqvist, Matt Oxley and Matt Ross alongside James Cameron and others in “The Creativity 50” from Creativity and Advertising Age.

For the full list of winners, see:

Bob Scarpelli DDB Worldwide Chairman & CCO

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