To celebrate the holidays, DDB New York cooked up a new meaning for the term “enable cookies”. The agency designed and built the Cookie Enabler, an interactive website that prompts visitors to click “yes to enable cookies”. Once the user clicked “yes to enable cookies”, they were qualified to receive a box of prepackaged cookies from Brooklyn cookie shop The Good Batch.
The Cookie Enabler was originally intended to be sent to DDB New York’s clients only, but the agency decided to share the love, so anyone can “enable cookies” and get a box of holiday sweets sent to them, thanks to their friends at DDB New York.
DDB New York’s Cookie Enabler card was included in Adweek’s round-up of 2016 agency cards. Click here to read the story.