Daily One Thing

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A few months ago, Pepsi launched a global campaign, “Live For Now,” by redoing Pepsi.com to feature a waterfall of branded content and fan comments about the beverage. It was a unique way to embrace social media while not relying too heavily on third-party networks. More recently, Pepsi also partnered with Twitter.

On Tuesday night, we started to see what that partnership was capable of as Pepsi delivered on that “Live For Now” promise by streaming a Nicki Minaj concert on any Tweet with #NickiMinajNow hashtag. As the go-to site for what’s happening now, we think Twitter was a perfect channel for Pepsi and this campaign. It’s also a great reminder that the world still loves a super-star endorsement deal.

Check out an archived version of the concert or just take a look at some of the tens of thousands of Tweets from users talking about it.

If you liked that, you might also be interested in knowing that Nicki Minaj also wrote a song for Adidas just for the “All Originals” video.

We also wrote about Pepsi’s year-long partnership with Twitter click here.

The One Thing is a result of the daily 10am meetings held in the DDB Canada offices, where our digital teams meet to discuss new online trends, tools and technologies.

For an archive of 10am links, visit our Delicious account at click here.

Follow Radar on Twitter click here.

We give you daily updates on the latest technology and social media innovations from around the world. Feel free to share these posts. We welcome contributions too. Email kim.williams@ddb.com.

Laura Muirhead DDB Canada Manager Community Cultivation

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