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DDB develops a receipt that lasts as long as an IKEA product

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IKEA has a reputation for great design. But not everyone knows that the Swedish furniture store also offers up to 25 years of warranty on some of its products.

The creative agency DDB Hamburg made an interesting observation – receipts printed on thermal paper do not last long. So DDB developed the first receipt to last as long as an IKEA product: the STÅL KVITTO, made from steel, laser-engraved, and sealed with an impact-resistant finish.

Guest Author DDB Worldwide

Posted March 29, 2016 at 3:04pm

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