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DDB Worldwide Ships Off to Austin, TX for SXSW Interactive 2016

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Today DDB Worldwide will relaunch, the agency’s real-time guide to this year’s SXSW Interactive Festival in Austin, Texas, March 11–15. The website features DDBers on the ground with their social handles, as well as festival blog posts, panel information, and real-time social conversations.

DDB has a lineup of panels and events throughout SXSWi, including DDB New York’s “The Ballsy Brit’s Guide to Better Brand Trolling”; Alma DDB’s “The Power of We: Crowdfunding Kenya, not Kanye”; Qualcomm’s “Invisible Museum”; and global sponsorships by two of DDB’s clients, McDonald’s and Capital One.

More information on DDB Programming:

March 11–13

The Invisible Museum for Qualcomm

The interactive exhibit uses augmented reality to reveal the power of Qualcomm’s innovations, which are often invisible to the end user. The exhibit is one of the ways that DDB SF is establishing Qualcomm as an essential accelerator, bringing the future forward faster with key innovations across the Internet of things, connectivity, cognitive technologies and mobile experiences.

Hosted by: DDB San Francisco

Mashable House, 12 pm‒5 pm, March 11–12; 11 am–2 pm, March 13

Monday, March 14

The Power of We: Crowdfunding Kenya, not Kanye

Alma DDB’s Gabe Ferrer will demonstrate how one small idea can be one big game-changer, and how one celebrity’s foot-in-mouth moment can become one worldwide charity campaign through the power of social media and crowdsourcing help from CrowdRise.

Time: 9:30 am

Location: Austin Convention Center, Room 12AB

The Ballsy Brit’s Guide to Better Brand Trolling Workshop

DDB New York’s half-day hack day’s fuelled by Jon’s daily fight to get brands to adopt a content strategy and not just spam folks at live events — a movement his real-time marketing book (and an Oreo tweet) may have helped create. It’s part creative therapy (Jessica), part improv comedy (DDB New York’s Tim Polder). It ends with content cabaret (Jon). Good, bad and ugly. Prototypes. Prizes. Party bags. The usual.

Featuring: DDB New York’s Tim Polder

Location: Hilton Austin Downtown, Room 616AB

Time: 9:30 am–1:30 pm

To learn more, please visit for frequent updates on SXSWi 2016 and follow us on Twitter and Instagram.

Guest Author DDB Worldwide

Posted March 11, 2016 at 12:20am

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