Today DDB Worldwide will relaunch DDBdoesAustin.com, the agency’s real-time guide to this year’s SXSW Interactive Festival in Austin, Texas, March 11–15. The website features DDBers on the ground with their social handles, as well as festival blog posts, panel information, and real-time social conversations.
DDB has a lineup of panels and events throughout SXSWi, including DDB New York’s “The Ballsy Brit’s Guide to Better Brand Trolling”; Alma DDB’s “The Power of We: Crowdfunding Kenya, not Kanye”; Qualcomm’s “Invisible Museum”; and global sponsorships by two of DDB’s clients, McDonald’s and Capital One.
More information on DDB Programming:
The Invisible Museum for Qualcomm
The interactive exhibit uses augmented reality to reveal the power of Qualcomm’s innovations, which are often invisible to the end user. The exhibit is one of the ways that DDB SF is establishing Qualcomm as an essential accelerator, bringing the future forward faster with key innovations across the Internet of things, connectivity, cognitive technologies and mobile experiences.
Hosted by: DDB San Francisco
Location: Mashable House, 12 pm‒5 pm, March 11–12; 11 am–2 pm, March 13
Monday, March 14
Alma DDB’s Gabe Ferrer will demonstrate how one small idea can be one big game-changer, and how one celebrity’s foot-in-mouth moment can become one worldwide charity campaign through the power of social media and crowdsourcing help from CrowdRise.
Time: 9:30 am
Location: Austin Convention Center, Room 12AB
DDB New York’s half-day hack day’s fuelled by Jon’s daily fight to get brands to adopt a content strategy and not just spam folks at live events — a movement his real-time marketing book (and an Oreo tweet) may have helped create. It’s part creative therapy (Jessica), part improv comedy (DDB New York’s Tim Polder). It ends with content cabaret (Jon). Good, bad and ugly. Prototypes. Prizes. Party bags. The usual.
Featuring: DDB New York’s Tim Polder
Location: Hilton Austin Downtown, Room 616AB
Time: 9:30 am–1:30 pm