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Earth Day 2014: In Our Multicultural Society, Asians Are Most “Green”

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In celebration of the 44th annual Earth Day, DDB Worldwide today announced findings from the 2014 DDB Life Style Study® (LSS), which indicates that across both attitudinal and behavioral measures, race is one of the best predictors of “green” living. The LSS survey compares U.S. adults from among four racial groups – those who identify as White, Black, Hispanic, or Asian – and reveals that by a significant measure, Asians show the highest levels of agreement with stated beliefs and intentions about doing the right thing for the environment.

Guest Author DDB Worldwide

Posted April 22, 2014 at 12:34pm

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