New year, timeless idea
We had in mind precisely the kind of people we wanted to work with us. You had to be talented and you had to be nice
‘We try harder’ is somewhat the story of my life
We have to know everything, whether it goes in the ad or not. It’s all part of the texture of the problem. Anything and everything may feed into the final idea
We are a mixed bunch of crazy characters, with people of every conceivable religion, nationality, background and personality represented. The only thing we all share is ability – and a healthy respect for each other’s work.
We all must be creative — no matter what our job – to find better ways of working, better ways to help our clients and communities, indeed to find ways to make a better world
Go to work everyday with the same curiosity as your first day
Never ever give clients what they ask for. Give them what they need. And continue to do so even after ten years together.
HAVE THE COURAGE TO SURROUND YOURSELF WITH THE SMARTEST PEOPLE. THEY’LL ELEVATE YOU