Other

Canada

DDB Canada, Vancouver

Vancouver
1600-777 Hornby Street
Vancouver British Columbia V6Z 2T3

+604.687.9819

www.ddbcanada.com/

Finance Director

WHAT WE ARE LOOKING FOR

DDB Canada is looking for a Finance Director to be responsible for DDB Canada operations in Vancouver and Edmonton, with the position based out of Vancouver. As a member of the Vancouver Management Team, the Finance Director will work closely with the CFO of DDB Canada and the Presidents of DDB Vancouver and Edmonton in ensuring the financial and strategic direction of the operation. Having gained a detailed knowledge of the business, the Finance Director will be instrumental in driving efficiencies throughout the Vancouver and Edmonton operations specifically in financial and management reporting and planning. 

The Finance Director plans, directs and controls the organization’s overall financial plans and policies along with its accounting practices.  Develops and coordinates necessary and appropriate accounting and statistical data for all divisions of the business.  The Finance Director is also responsible for all Omnicom Corporate compliance in areas of Code of Conduct, Grant of Authority, Anti-Bribery Policy and SOX.

The Finance Director reports to the CFO of DDB Canada, with a dotted line to the Presidents of DDB Vancouver and Edmonton. The Finance Director will work closely with the DDB Group Shared Services (Finance and IT) and Divisional Directors.  They will also supervise and manage the Vancouver Billing Team.

The Finance Director is responsible for the initiation of standardized controls, reporting policies and procedures for the Agency. The incumbent will provide thought leadership and define rapidly growing financial responsibilities, influence key leaders in financial matters, and support key accounts.

Key responsibilities include:

  • Liaise with Presidents and CFO about agency’s financial status.
  • Review and negotiate client-agency agreements and contracts.
  • Overall responsibility for all statutory reporting requirements, including Sarbanes Oxley compliance.
  • Counsel with DDB Group in “best practices” and implement consistent financial policies.
  • Create annual business plan, periodic forecasts and analysis
  • Generate excellent client relations and satisfactory billing procedures and performance.
  • Understand the financial application to improve the efficiency and effectiveness of financial system.
  • Provide timely management information.
  • Direct and coordinate the establishment of organization budget programs and meet budgetary targets.
  • Analyze costs for operation’s overhead expenses to ensure efficiency.
  • Provide valuable input and guidance into negotiations and operational development.
  • Review of capital expenditures proposals.
  • Interact with DDB Leadership Team in planning and forecasting areas.
  • Establish guidelines, metrics and benchmarking for formulating reporting of profit and loss.

WHAT YOU HAVE

The ideal candidate will have:

  • Sound, decisive quantitative/qualitative analytic skills
  • Proactive, “roll-up-the-sleeves”, hands-on leader
  • Excellent project management and implementation skills
  • Service/Client oriented
  • Strong negotiation skills
  • Flexible leadership and management style
  • The ability to drive change
  • Excellent leadership/mentor/teambuilding skills
  • Strong business and financial acumen
  • Skilled communicator/superior verbal and written communication skills
  • Strategic, creative, independent analytic “out-of-the-box” thinker
  • Operational / organizational acumen
  • Undergraduate degree
  • A minimum of 8-10 years of professional experience in a financial role.
  • CPA designation and 5-6 years in a mid to large agenc(ies) or communications sector preferred

WHAT WE OFFER

DDB Canada offers a competitive compensation and benefits package, great clients, fun office environment, an exceptional team of professionals to work with, and yes, even Hot Dog Days.

If this is you, send your cover letter & resume to hr.vancouver@ddbcanada.com.

We thank all applicants in for their interest, and advise that only those under consideration will be contacted.  No phone calls please.

https://www.ddb.ca

Apply Now

Track DDB, Toronto

Toronto
33 Bloor Street East
Suite 1200
Toronto Ontario M4W 3T4

416-972-7700

trackddb.com

Marketing Data Analyst

Marketing Data Analyst 

The Marketing Data Analyst will pair their Customer Relationship Marketing experience using digital channels with considerable skills in statistical data analysis to deliver valuable insights driven strategies for our internal teams and clients. In this role, you will be driven to find solutions for sophisticated challenges that span across creative, strategic, technical and analytical dimensions. He/she must have experience in finding and applying data-driven insights to lead business and marketing strategies. He/she will be a strong and confident communicator, who is adaptable to many different levels of data availability, analytics maturity and technology platforms/toolsets. He/she will have an opportunity to work with industry leading big brands and grow their skills across the full spectrum of data science in the field of customer analytics.

You will:

  • Lead and support analytics on projects of varying sizes and complexities: including creating automated reports and dashboards, post campaign analysis/reportsad hoc diagnostic analysis, developing profiling/scoring models and segmentation strategiesweb analytics implementation, implementing multivariate testing, and quarterly and annual performance analysis presentations with senior leadership.
  • Assist in driving strategy for customer acquisition, loyalty and conversion by developing models, personas, forecasts, scores/indices to meet short/long term client objectives/goals.
  • Interpret analytics driven insights and recommend approaches and solutions that are relative to the strategic objectives of the project and client needs.
  • Use advanced analytics techniques on large data sets for the purpose of delivering ad hoc analysis and insights; formulate analytics-enabled solutions in the digital advertising landscape.
  • Facilitate and perform consistent and reliable data collection, data enrichment, data integration and attribution processes, in addition to utilizing primary and secondary research methods.
  • Post campaign performance analysis using summary statistics and diagnostic contribution analysis across segments and variables using statistical techniques and models.
  • Creation of post campaign reports/presentations that are engaging, client-friendly, insightful, incorporating best practices in data visualization and story-telling, on an ad hoc/monthly/quarterly/yearly basis.

You Must Have:

  • A curious, self-starter, proactive mentality with a high ‘figure-it-out’ quotient.
  • Undergraduate degree in mathematicscomputer science, engineering, business analytics or marketing science is preferred.
  • 2-4 years of full-stack analytics experience that ranges across data wrangling, data blending, data enrichment, descriptive and diagnostic data mining techniques, insights generation, and client presentations.
  • At least 1 year working experience on SQL Server, or other structured relational database platforms; and intermediate level of SQL skills.
  • Experience working with email marketing platforms such as Adobe Campaign, Exact target (Salesforce Marketing Cloud), Silver pop etc.
  • Experience with web analytics platforms such as Google Analytics/Adobe Analytics (Omniture), and a sound understanding of email/web metrics and experience with tag management platforms (DTM, GTM).
  • Working experience with data visualization platforms such as Tableau (preferred), Power BI or MicroStrategy.
  • Experience working with digital channels that include email, web, experiential, social or other channels that specifically involved customer level targeted experiences, product marketing experience is preferred.
  • Strong data visualization skills that adheres to industry established best practices, and presentation skills to simplify and package complex ideas into intuitive, decision driving client presentations.
  • Sound knowledge of CRM principles, strategies and ideologies around acquisition, conversion, loyalty, engagement, retention and attrition modelsconsumer journey optimizations, and lifecycle marketing.
  • Demonstrated ability to effectively communicate, prioritize, maintain focus while working on multiple complex projects.
  • Ability to be self-managed, work independently as well as to collaborate within an agile dynamic team environment.

Bonus Points for:

  • Sound understanding of application of various machine learning modelling techniques to appropriate business problems.
  • Experience designing, executing and analyzing experiments using multi-variate testing methodologies (full/fractional-factorial).
  • Expert knowledge digital consumer behaviour on quantitative/qualitative research platforms.
  • Experience working with advanced analytics/machine learning platforms such as R, Python, SAS, SPSS, Alteryx, Azure ML, AWS ML; and/or SSRS and SSAS.
  • Experience with ad tech integrations for Adobe Campaign, Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Experience Manager and Google Analytics360.
  • Experience with analytics driven cross-selling, up-selling methodologies for technology products with long product life timesand/or consumer packaged goods with short product life times.

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however only candidates selected for interview will be contacted.

Apply Now

VP, Data Science and Analytics

VP, Data Science and Analytics

 

The VP, Data Science and Analytics, will be a leader in analytics for Track DDB, bringing actionable and inspiring insights from all data sources to promote and enable data-driven strategies and decision-making across all clients. This role leads the department in utilizing data and analytics to move beyond traditional business intelligence into transformative data science that mitigates operational risks and drives a significant increase in ROI.

This role is responsible for evolving best in class output, analytical rigor, innovation around campaign and media analytics, customer insights, and business intelligence for clients. The VP, Data Science and Analytics, is expected to represent Track DDB as a thought leader internally and externally, to continuously seek out, learn about and actively use new data sources, technologies, tools and methods and be able to innovate new analytical solutions aligned with client needs. This is an incredible opportunity to become the leader of a dynamic team of analysts in our Toronto office.

KEY AREAS OF RESPONSIBILITY

  • Work as lead client contact for all analytics and business intelligence for Track DDB clients. This includes pushing the client forward in using data driven intelligence through clear POVs and presentations as well as continual conversations around the uses of intelligence for decision-making processes
  • Analyze complex systems to discern insights, drive solutions and deliver effective and efficient marketing investments to help clients connect more directly and efficiently with their customers and meet their business objectives
  • Use data and emerging technologies to help clients find and reach their best prospects, learn from experiments, measure/optimize their promotional investments, predict future behavior, build models for forecasting, and multi-touch point marketing programs across all forms of media.
  • Effectively simplify findings, enabling others to comprehend complex ideas and concepts.
  • Design market-reporting tools that support proper and quick analysis of business environment/trends in usable formats that are senior management ready.
  • Improve legacy processes and systems
  • Provide accurate attribution platforms/models across multiple media channels
  • Develop and implement digital ecosystem measurement and insights
  • Develop advanced consumer-centric multi-tiered data environments coupled with programmatic targeting and content delivery systems that drive multi-channel precision marketing
  • Combine disparate data sets to expose brand realities, market opportunities and potential marketing strategies
  • Author of Agency POVs on trends and developments in marketing analytics, big data and data science
  • Provide overall leadership, guidance & mentorship for the Track DDB analytics team

Requirements

  • 10+ years marketing analytics experiences with a record of accomplishment in achieving desired business results through process optimization, the development of measurement framework
  • Results-focused, driven by the desire to make marketing go further, faster and better than before using technology, analytics and insights
  • All-around data nerd, quick strategic thinker, a natural leader, an excellent communicator-highly motivated while being highly precise.
  • Specialties include data science, big data, data-driven decisions, online services analytics, modeling and analysis, product innovation, leadership and operational strength
  • Extensive working knowledge in database marketing principles & digital analytics (site analytics, social, EM, online)
  • Extensive working knowledge in enterprise DMP strategies and CDP implementation
  • Working knowledge of statistical analysis and marketing mathematical rigor
  • Strengths in engine optimization, web/mobile application analytics and business intelligence, internet marketing, interactive marketing, customer relationship management (CRM), ROI acceleration, site analytics & direct response
  • Thrive in diverse work environments and interactive, media and creative companies

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however, only the candidates selected for interview will be contacted.

 

 

Apply Now

USA

Rodgers Townsend, St. Louis

St. Louis
200 N. Broadway,
12th FL
St. Louis, MO 63102

314-436-9960

rodgerstownsend.com

Digital Media Planner

The Digital Media Planner/Buyer is responsible for managing the execution of all social media and digital buying, planning and reporting.

Key Responsibilities:

  • Develop and implement all aspects of social media planning and buying – including strategy, target analysis, ad setup, content calendar, monitoring and reporting
  • Craft digital media strategies to maximize client investment
  • Monitor and evaluate campaign performance analytics based on client goals and targets
  • Develop effective target profiles
  • Explore media alternatives and be creative in recommending media solutions
  • Manage budget allocations to deliver most efficient results
  • Develop and maintain reporting dashboard
  • Account reconciliation
  • Occasional ad trafficking

Position Requirements:

  • 4+ years experience in an interactive/digital/online media agency
  • Thorough, hands on knowledge of programmatic and social media
  • Experience with online video campaigns and accounts that focus on ROI is a strong plus
  • Solid project management skills with a proven track record of successfully developing projects from start to completion
  • Critical eye for detail
  • Passion for data analysis and market research
  • Proficiency with Microsoft Excel, Powerpoint and Word
  • Facebook certified a plus
  • Google Adwords certified a plus
  • Google Analytics certified a plus
  • Excellent communication skills – written, oral, presentation
Apply Now