Other

Canada

Track DDB, Toronto

Toronto
33 Bloor Street East
Suite 1200
Toronto Ontario M4W 3T4

416-972-7700

trackddb.com

Data Marketing Analyst

Data Marketing Analyst

The Data Marketing Analyst will pair their considerable digital marketing experience with skills in data collection and analytics to deliver valuable insights and evidence-driven strategy for our internal teams and clients. In this role, you will be driven to find ways to solve complex challenges that may involve creative, strategic, technical and analytical aspects. They must have experience in finding and applying data-driven insights to lead business and marketing strategy. They will be a strong and confident communicator, who is adaptable to many different levels of data availability, analytics maturity and toolsets. 

You will:

  • Work directly with clients, team members and senior leadership to develop analytics strategy
  • Improve profitability and drive revenue through creating effective KPIs and optimization of metrics that affect them
  • Guide the development of key processes by supporting, prioritizing, defining, and gathering needs for the cross-functional projects; convert this data into business narratives for areas of development
  • Lead analytics on projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis and data mining
  • Ensure the integrity of analytics data by ensuring policies around data governance and working with agency and client teams to provide tools and training
  • Drive strategy for customer acquisition and customer conversion by developing models, forecasts, and analyses that are based on previous activity and benchmark data
  • Interpret analytical findings and/or recommend an approach and solution(s) that are relative to the strategic objectives of the project, company, and stakeholder needs
  • Use advanced analytics techniques on large data sets for the purpose of delivering ad hoc analyses and insights; formulate analytics-enabled solutions in an online advertising environment
  • Facilitate and perform consistent and reliable data collection, utilizing primary and secondary research methods; perform analysis for testing, targeting, creative and offers
  • Creation of post campaign reporting and work with design teams to build engaging data visualization

You Must Have:

  • Curious, self-starter, works independently and within a team environment
  • Undergraduate degree in social sciences, business, computer science, mathematics or related quantitative discipline
  • 3+ years analytical experience: strong presentation skills, flexible, adaptable, resourceful, assertive & proactive, able to simplify and package complex ideas for presentation
  • Deep knowledge of digital, social and mobile marketing principles within the context of broader mass communications
  • Experience in using analytics to effectively drive digital strategy and business transformation
  • Keen ability to work within a team, with experience of project ownership/leadership
  • A strategic and analytical in approach to your work; thoughtful, goal-oriented
  • Experience with marketing attribution modeling
  • Demonstrated experience in requirements gathering and documentation for web analytics implementation including KPI development, tagging and report automation.
  • Intermediate level capabilities with SQL
  • Intermediate level capabilities with Adobe Analytics and/or Google Analytics
  • Familiarity with R and/or Python
  • Demonstrated ability to effectively maintain focus while working on multiple complex projects

Bonus Points for:

  • Experience with Tableau
  • Proficiency with statistical analysis (regression models, cluster or factor analysis)
  • Experience designing, supporting, executing and interpreting research projects and experiments

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however, only the candidates selected for interview will be contacted.

 

Apply Now

VP, Data Science and Analytics

VP, Data Science and Analytics

 

The VP, Data Science and Analytics, will be a leader in analytics for Track DDB, bringing actionable and inspiring insights from all data sources to promote and enable data-driven strategies and decision-making across all clients. This role leads the department in utilizing data and analytics to move beyond traditional business intelligence into transformative data science that mitigates operational risks and drives a significant increase in ROI.

This role is responsible for evolving best in class output, analytical rigor, innovation around campaign and media analytics, customer insights, and business intelligence for clients. The VP, Data Science and Analytics, is expected to represent Track DDB as a thought leader internally and externally, to continuously seek out, learn about and actively use new data sources, technologies, tools and methods and be able to innovate new analytical solutions aligned with client needs. This is an incredible opportunity to become the leader of a dynamic team of analysts in our Toronto office.

KEY AREAS OF RESPONSIBILITY

  • Work as lead client contact for all analytics and business intelligence for Track DDB clients. This includes pushing the client forward in using data driven intelligence through clear POVs and presentations as well as continual conversations around the uses of intelligence for decision-making processes
  • Analyze complex systems to discern insights, drive solutions and deliver effective and efficient marketing investments to help clients connect more directly and efficiently with their customers and meet their business objectives
  • Use data and emerging technologies to help clients find and reach their best prospects, learn from experiments, measure/optimize their promotional investments, predict future behavior, build models for forecasting, and multi-touch point marketing programs across all forms of media.
  • Effectively simplify findings, enabling others to comprehend complex ideas and concepts.
  • Design market-reporting tools that support proper and quick analysis of business environment/trends in usable formats that are senior management ready.
  • Improve legacy processes and systems
  • Provide accurate attribution platforms/models across multiple media channels
  • Develop and implement digital ecosystem measurement and insights
  • Develop advanced consumer-centric multi-tiered data environments coupled with programmatic targeting and content delivery systems that drive multi-channel precision marketing
  • Combine disparate data sets to expose brand realities, market opportunities and potential marketing strategies
  • Author of Agency POVs on trends and developments in marketing analytics, big data and data science
  • Provide overall leadership, guidance & mentorship for the Track DDB analytics team

Requirements

  • 10+ years marketing analytics experiences with a record of accomplishment in achieving desired business results through process optimization, the development of measurement framework
  • Results-focused, driven by the desire to make marketing go further, faster and better than before using technology, analytics and insights
  • All-around data nerd, quick strategic thinker, a natural leader, an excellent communicator-highly motivated while being highly precise.
  • Specialties include data science, big data, data-driven decisions, online services analytics, modeling and analysis, product innovation, leadership and operational strength
  • Extensive working knowledge in database marketing principles & digital analytics (site analytics, social, EM, online)
  • Extensive working knowledge in enterprise DMP strategies and CDP implementation
  • Working knowledge of statistical analysis and marketing mathematical rigor
  • Strengths in engine optimization, web/mobile application analytics and business intelligence, internet marketing, interactive marketing, customer relationship management (CRM), ROI acceleration, site analytics & direct response
  • Thrive in diverse work environments and interactive, media and creative companies

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however, only the candidates selected for interview will be contacted.

 

 

Apply Now

USA

Rodgers Townsend, St. Louis

St. Louis
200 N. Broadway,
12th FL
St. Louis, MO 63102

314-436-9960

rodgerstownsend.com

Digital Media Planner

The Digital Media Planner/Buyer is responsible for managing the execution of all social media and digital buying, planning and reporting.

Key Responsibilities:

  • Develop and implement all aspects of social media planning and buying – including strategy, target analysis, ad setup, content calendar, monitoring and reporting
  • Craft digital media strategies to maximize client investment
  • Monitor and evaluate campaign performance analytics based on client goals and targets
  • Develop effective target profiles
  • Explore media alternatives and be creative in recommending media solutions
  • Manage budget allocations to deliver most efficient results
  • Develop and maintain reporting dashboard
  • Account reconciliation
  • Occasional ad trafficking

Position Requirements:

  • 4+ years experience in an interactive/digital/online media agency
  • Thorough, hands on knowledge of programmatic and social media
  • Experience with online video campaigns and accounts that focus on ROI is a strong plus
  • Solid project management skills with a proven track record of successfully developing projects from start to completion
  • Critical eye for detail
  • Passion for data analysis and market research
  • Proficiency with Microsoft Excel, Powerpoint and Word
  • Facebook certified a plus
  • Google Adwords certified a plus
  • Google Analytics certified a plus
  • Excellent communication skills – written, oral, presentation
Apply Now

DDB San Francisco

San Francisco
600 California Street
7th Floor
San Francisco, CA 94108

+1.415.732.3600

ddbnorthamerica.com

Executive Assistant

DDB SF is the westernmost outpost of DDB’s global network. We like to think we embody the entrepreneurial, experimental and techy ethos of San Francisco, couched in the tradition and recognition that comes with the DDB name. 

At DDB, we believe Creativity Is The Most Powerful Force In Business. Our job put simply is to help our clients make intuitive leaps they couldn’t make alone that help them grow beyond their wildest dreams.

 

 

We are looking for a smart, motivated Executive Assistant to assist our leadership team with a variety of administrative responsibilities. You will support the SF leadership team (President, Executive Creative Director, Group Strategy Director and Head of Talent) and help them by prioritizing and anticipating their needs even before they arise. You shine under pressure and create order from the chaos.

This is a great opportunity for an individual who is computer savvy, detail oriented, an excellent communicator, and likes working with fun people in a creative environment.

Our ideal candidate will be a highly motivated professional who delivers excellent client service to all levels of an organization, have excellent verbal and written communication skills, be approachable, team oriented and committed to results. The position primarily reports to the VP, Head of Talent.

Primary Responsibilities include but are not limited to:

  • Provide administrative support to multiple executives. Provides a “gatekeeper” role to ensure schedules are followed and respected to ensure there are no scheduling conflicts
  • Maintain Outlook calendars and contacts
  • Book travel and guest arrangements
  • Plan all agency events i.e. offsites, holiday and summer parties
  • Identifies, organizes and implements administrative projects independently and in accordance with deadlines
  • Coordinates external and internal meetings
  • Prepares expense reports and completes timesheets
  • Orders, sets up, meals/refreshments as needed
  • Maintains strict confidentiality of privileged communications and documents

Required Qualifications

  • Associate Degree or prior work experience a plus
  • 2+ years of administrative assistant experience preferred
  • Ability to move quickly and make on-the-spot decisions without sacrificing attention to detail
  • Strong organizational skills
  • Ability to juggle multiple projects and priorities at once
  • Track record of consistently going above and beyond
  • Ability to maintain composure and sense of humor in high-pressure situations
  • Excellent communication skills and the ability to work effectively with a diverse set of personalities
  • Ability to build rapport with all levels of an organization and maintain the highest level of professionalism in the execution of their role
  • Resourceful, flexible, and easily adapts to changing priorities
  • Advanced in Microsoft Office (Word, Power Point and Outlook)
  • Passion for the Administrative role

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

DDB is an equal opportunity employer (EOE). We strong support diversity in the workforce.

Apply Now

Executive Assistant

DDB SF is the westernmost outpost of DDB’s global network. We like to think we embody the entrepreneurial, experimental and techy ethos of San Francisco, couched in the tradition and recognition that comes with the DDB name. 

At DDB, we believe Creativity Is The Most Powerful Force In Business. Our job put simply is to help our clients make intuitive leaps they couldn’t make alone that help them grow beyond their wildest dreams.

 

 

We are looking for a smart, motivated Executive Assistant to assist our leadership team with a variety of administrative responsibilities. You will support the SF leadership team (President, Executive Creative Director, Group Strategy Director and Head of Talent) and help them by prioritizing and anticipating their needs even before they arise. You shine under pressure and create order from the chaos.

This is a great opportunity for an individual who is computer savvy, detail oriented, an excellent communicator, and likes working with fun people in a creative environment.

Our ideal candidate will be a highly motivated professional who delivers excellent client service to all levels of an organization, have excellent verbal and written communication skills, be approachable, team oriented and committed to results. The position primarily reports to the VP, Head of Talent.

Primary Responsibilities include but are not limited to:

  • Provide administrative support to multiple executives. Provides a “gatekeeper” role to ensure schedules are followed and respected to ensure there are no scheduling conflicts
  • Maintain Outlook calendars and contacts
  • Book travel and guest arrangements
  • Plan all agency events i.e. offsites, holiday and summer parties
  • Identifies, organizes and implements administrative projects independently and in accordance with deadlines
  • Coordinates external and internal meetings
  • Prepares expense reports and completes timesheets
  • Orders, sets up, meals/refreshments as needed
  • Maintains strict confidentiality of privileged communications and documents

Required Qualifications

  • Associate Degree or prior work experience a plus
  • 2+ years of administrative assistant experience preferred
  • Ability to move quickly and make on-the-spot decisions without sacrificing attention to detail
  • Strong organizational skills
  • Ability to juggle multiple projects and priorities at once
  • Track record of consistently going above and beyond
  • Ability to maintain composure and sense of humor in high-pressure situations
  • Excellent communication skills and the ability to work effectively with a diverse set of personalities
  • Ability to build rapport with all levels of an organization and maintain the highest level of professionalism in the execution of their role
  • Resourceful, flexible, and easily adapts to changing priorities
  • Advanced in Microsoft Office (Word, Power Point and Outlook)
  • Passion for the Administrative role

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

DDB is an equal opportunity employer (EOE). We strong support diversity in the workforce.

Apply Now