Strategy

USA

DDB Chicago

Chicago
225 N. Michigan Ave.,
10th Floor
Chicago, IL 60601

+1.312.552.6000

ddbnorthamerica.com

Strategy Director


 

Job Summary: 

We’re looking for a thinker and a doer who is equal parts intellectually rigorous and creatively curious, with an instinct for a good story and a penchant for common sense.

  • The successful candidate will be passionate about finding new ways to bring brand ideas to life, and communicate those points of view clearly and persuasively.  
  • Lead the day-to-day of integrated insights and strategic planning team in a way consistent with the agency’s goal of bringing a strong analytical and cultural foundation.
  • Is a doer. This role will be responsible for producing decks, possibly a lot of them, in addition to spending a lot of time with the client (they are local) and walking them through our strategic positioning.

 

 

Responsibilities:

  • Help create and present thoughtful and provocative strategies, creative briefs, brand ideas, and experience plans.
  • Support the Group Strategy Director in day-to-day strategic output.
  • Is a leader and has accountability.
  • Maintain a deep knowledge of category and competitive activity.
  • Partner with creative and account director peers to develop disruptive ideas and experiences at multiple customer touch-points.
  • Ensure all deliverables required from the group, internally and externally, are met in a

professional, efficient and timely manner. 

  • Identify opportunities to constantly improve the quality of thinking applied to our client’s

business by inspiring and facilitating collaboration among client and agency team members.

 

Qualifications:

  • Minimum of 8+ years’ experience in planning, strategic planning and related

communications experience.

  • Bachelor’s Degree required; Post-Graduate/Portfolio School study in advertising or brand strategy is a nice to have.
  • Marketing background, creative problem-solving, and a doer/builder of decks.
  • Ability to think creatively and evidence of success in developing brands and delivering them to market.
  • Strong communication skills, an imaginative writer, and enthusiastic presenter with proficiency in Keynote.

 

 

 

Apply Now

Director, Marketing Strategy

Responsibilities include working with clients, the larger DDB/Omnicom Team, and other partner agencies to:

  • Identify opportunities for creativity to generate competitive advantages on behalf of our client businesses.
  • Develop well-informed strategies for these opportunities–rooted in the principles of effective marketing and underpinned by data and insights.
  • Contribute to the overall penetration of marketing strategy services within existing client businesses as well as contributing to new business efforts as needed.
  • Partner with clients on relevant macro-level strategic and innovation initiatives by looking beyond the commonly accepted approach and seeking opportunities for modifying existing practices. Where possible, pioneer new ideas or innovative approaches.

 

Personal Traits

  • You’re entrepreneurial. You get in deep to understand a client’s business and then quickly transition to thinking about how creativity could make it work better.
  • You’re a strategic polymath. Your bring rigor with breadth versus depth. You find it easy to move from right-brain to left and analysis to ideas–and you never lose sight of the connection between the two or interest in either.
  • You’re a simplifier. You know that complexity is the enemy of execution, but the devil is in the details. So, you stay big picture in your thinking (i.e., systems thinking) while managing the details that are critical to success.
  • You’re a collaborator. You thrive within a multi-stakeholder environment where the opinions of others will be a part of your everyday.
  • You’re a student. You’re a continuous learner who stays at the forefront of marketing knowledge, and you easily integrate proven principles into everyday practice.
  • You’re a teacher. You don’t see what you know as something to keep to yourself. Rather, you see it as something of value to be shared. And more than once you’ve been asked to upskill and educate others.

 

Qualifications:

  • 7+ years of experience as a Strategist
  • 3+ years working directly clients and leading strategic initiatives
  • Well-versed in the theory, principles, and application of modern marketing
  • Broad range of marketing experience across Brand Strategy, Communication Strategy, Media strategy, and Innovation.
  • Very strong written, visual, and verbal communication skills.
Apply Now

Senior Strategist

We’re looking for a thinker and a doer who is equal parts intellectually rigorous and creatively curious, with an instinct for relating a good story and a penchant for making the complex simple.

  • The successful candidate will be passionate about finding new ways to bring ideas to life, and be able to communicate those points of view clearly and persuasively. 
  • Lead the divining of integrated insights and strategic planning in a way consistent with the agency’s goal of bringing a strong analytical and cultural foundation to uncover: fresh and innovative insights/business opportunities and inspiring creative ideas.
  • Act as a critical liaison between the Chicago and New York offices in strategically aligning overall marketing efforts with what activates on a digital, content, and social media level.

 

Responsibilities:

  • Help create and present thoughtful and provocative strategies, creative briefs, brand ideas, and experience plans.
  • Maintain a deep knowledge of category and competitive activity, and keep a finger on the pulse of existing and emerging consumer and cultural trends.
  • Support the Strategy Director in day-to-day strategic output by leading a talented, dynamic team of strategists across two offices.
  • Partner with creatives and account supervisors to develop disruptive ideas and experiences at multiple customer touch-points that breakthrough in the category.
  • Support the orchestration of all brand planning, strategic development and analytical activity for the largest and longest-running account in the agency, working closely with integrated agency partners in media, digital/social, multicultural, activation, and PR 
  • Ensure all deliverables required from the group, internally and externally, are met in a professional, efficient and timely manner.
  • Identify opportunities to constantly improve the quality of thinking applied to our client’s business by inspiring and facilitating collaboration among client and agency team members.

 

Qualifications:

  • Minimum of 7 year’s experience in planning, strategic planning and related communications experience. 
  • Bachelors Degree required; Post-Graduate/Portfolio School study in advertising or brand strategy preferred.
  • Marketing background, creative problem-solving, and strong analytical capabilities a must.
  • Ability to think creatively and evidence of success in developing brands and delivering them to market.
  • Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight and ideas from search and social media.
  • Strong communication skills, a gifted writer, and enthusiastic presenter with proficiency in Keynote.

 

Opportunities:

  • Vertical growth will be closely assessed and rewarded based on consistent demonstration of overall acumen, proven impact on the business and the brand, professional growth and category knowledge, thought leadership, and managerial skills.
  • The Senior Strategist will be groomed and expected to become a Strategy Director based on the aforementioned criteria.
Apply Now

Senior Strategist, DDB Chicago

Senior Strategic Planner, DDB Chicago

At DDB Chicago, the Strategic Planner is the starting point for ideas that shape culture, change behavior, and drive success for the world¹s most influential brands. We¹re looking for thinkers who are equal parts intellectually rigorous and creatively curious, with an instinct for a good story and a penchant for common sense. The successful candidate will be passionate about finding new ways to bring brand ideas to life, and be able to communicate those points of view clearly and persuasively.  

Responsibilities include, but are not limited to:

  • Transforming client briefs into strong creative briefs by taking research, information and insights and distilling them down into a singular strategic idea for creative teams to operate from and for clients to easily understand.
  • Primary Research: concept, write discussion guides and facilitate focus groups, man-on-the-street interviews, surveys, customer segmentation studies, etc. as necessary; manage 3rd party vendors for the above. 
  • Secondary Research: Be resourceful. Find unique, unexpected insights and stories about our clients, our consumers and the way the world is changing around them.

Qualifications

  • You must be confident, articulate and have excellent instincts with regard to human behavior, business strategy and general marketing theory. And you should be able to do this quickly, with minimal supervision. 
  • Understanding of Media and how it works.
  • A passion for culture, understanding how people think/interact, brands, platforms and problem solving. 
  • You should be familiar with formal processes for building and evolving brands over time and uncovering deep consumer insights.
  • At any given time, you should be able to articulate a confident point of view on any industry, brand, consumer segment or communication platform. 
  • 4-7 years of relevant advertising/marketing experience. Graduate degree in communications, advertising, brand planning or business a plus. 

Apply Now

DDB San Francisco

San Francisco
600 California Street
7th Floor
San Francisco, CA 94108

+1.415.732.3600

ddbnorthamerica.com

Strategy Director

 

DDB SF is the western-most outpost of DDB’s global network. We like to think we embody the entrepreneurial, experimental and techy ethos of San Francisco, couched in the tradition and recognition that comes with the DDB name.

 

At DDB, we believe Creativity Is The Most Powerful Force In Business. Our job put simply is to help our clients make intuitive leaps they couldn’t make alone that help them grow beyond their wildest dreams and move target audiences to action.

 

We are currently seeking a Strategy Director to lead our statewide energy client. One part business strategist, one part content strategist, and one part data and analytics fan. This candidate will be responsible for applying their right-brain grey matter to the development of audience insights, brand vision, content strategy, and measurement planning. They will have an eye for breakthrough work and strive to lead clients to creative work that is both effective and famous. 

Responsibilities include but are not limited to:

  • Manages client relationships and proactively develops future campaign initiatives and thinking
  • Leads client, agency partners, and others in development of a master plan that results in an integrated and successful campaign
  • Synthesizes technical information into more digestible and accessible ideas that inspire more relatable creative solutions
  • Develops creatively inspiring briefs and propositions to drive clarity in the quality of creative work in the group
  • Inspires internal teams, clients, and external teams in how strategic communications can be used to bring ideas to life, ensuring that the creative team have a sophisticated understanding of how the product works and how we can highlight unique benefits or strengths
  • Analyze short and medium-term goals and determine team objectives and identify the necessary critical tasks to achieve these objectives
  • Is seen as the Strategy Champion for training and development and facilitates organizational learning when it comes to planning tools and practices, as well as, promoting knowledge and sharing
  • Engenders respect and builds effective relationships with business partners at the appropriate levels

Qualifications:

  • 6-8 years strong brand planning experience (may currently be a Sr Strategist, but working at a Director level)
  • Digital native, who is comfortable building integrated campaigns and utilizing content strategy and playing to different channel strengths to increase audience impact
  • Analytics experience – knowledge of correct metrics to use, quantitative analysis of marketing efforts and results, and how to utilize metrics to improve campaigns
  • Adept at working with creative teams from briefing and conception into production, and passionate about bringing new thinking to the ideation process
  • Strong communication skills, a gifted writer, comfortable presenting and leading meetings with mid to high level clients and colleagues.
  • An appetite/talent for simplifying the complex and creating inspiring, interesting briefs where others might fear to tread 
  • Ability to manage multiple work streams seamlessly and independently
  • A keen and curious mind that helps brands take inspired leaps rooted in cultural insights
  • The ability to not just deduce and distill, but also to project and inspire 
  • A true team player that has the ability to collaborate with clients and multiple agency partners on strategies 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

DDB is an equal opportunity employer (EOE). We strongly support diversity in the workforce.

 

 

 

 

Apply Now

DDB New York

New York
437 Madison Avenue
8th Floor
New York, NY 10022

+1.212.415.2000

ddbnorthamerica.com

Senior Brand Strategist

The Senior Strategist is responsible for overseeing development of strategy and creative briefings. It is their role to distill data and knowledge to a core proposition that provides a springboard for the creative team to produce advertising ideas that solve defined business problems. 


Key Responsibilities 

Creativity

  • Leads and participates in strategy development initiatives for clients and new business
  • Understands the dynamics of the client’s business and the sector in which it operates leveraging this understanding to identify new business opportunities
  • Identifies opportunities to constantly improve the quality of thinking applied to client business
  • Creates new ways to think about the brand that solves its challenges

Productivity

  • Develops sound and creatively inspiring briefs and propositions to drive the quality of creative work in the group
  • Ensures all deliverables required from the strategy group, internally and externally, are provided in an efficient and timely manner
  • Orchestrates all brand planning, strategic planning and analytical activity for key accounts within the agency
  • Explores opportunities to expand the brand into new communications channels
  • Is cognitive of the financial implications of any recommendations made against the client brief

Knowledge & Skills

  • Monitors and interprets cultural and social trends, and keeps current on industry issues relevant to their clients business
  • Defines opportunities, collects information, establishes facts and draws valid conclusions based drawn from a variety of sources
  • Understands and ensures the proper use of all DDB planning tools
  • Moderates focus groups ensuring that the data collected is interpreted correctly before making recommendations
  • Recommends and implements research that will aid in the consumer insight and strategy process
  • Understands all disciplines and communications channels; account, digital, creative, direct marketing, sales promotion, media, etc.

Relationships / Communication

  • Works across the DDB Group, providing analysis of market trends, presenting opportunities for building existing client revenue based on marketplace research
  • Delivers persuasive research presentations to clients and agency functions with confidence
  • Manages research vendors and provides clear specifications for relevant research to the team and client
  • Ensures strong collaborative relationships within the agency and externally with clients and agency partners to consistently elevate the quality of thinking applied to the brand

Leadership

  • Provides leadership and guidance for other departments on branding initiatives
  • Ensures a department environment that fosters personal and professional growth for team members that encourages openness of opinion and constant curiosity
  • Provides persuasive POV (verbal and written) or agency partners and clients

Position Requirements:

  • Undergraduate degree in an associated field
  • 3-5 years experience as strategist or equivalent
  • Strong qualitative and quantitative research skills
  • Experience across a variety of communications channels and business categories
Apply Now

Canada

Track DDB, Toronto

Toronto
33 Bloor Street East
Suite 1200
Toronto Ontario M4W 3T4

416-972-7700

trackddb.com

Digital Marketing Strategist/Analyst

Digital Marketing Strategist/Analyst – 6 month contract

The Digital Marketing Analyst will pair their considerable digital marketing experience with skills in data collection, analytics and storytelling to deliver valuable insights and evidence-driven strategy for our internal teams and clients.  They must have experience in finding and applying data-driven insights to lead business and marketing strategy. They will be a strong and confident communicator, who is adaptable to many different levels of data availability, analytics maturity and toolsets.

You will:

  • Act as digital SME and work directly with clients, team members and senior leadership to develop analytics strategies
  • Demonstrated analytical ability with digital measurement.  Experience understanding digital behaviours to implement actions/optimizations that improve profitability and drive revenue
  • Configure web analytics platforms and lead/advise/implement tagging strategies that align with overall business objectives
  • Lead analytics on projects of varying sizes and complexity across a broad cross section of agency teams
  • Interpret analytical findings and/or recommend an approach and solution(s) that are relative to the strategic objectives of the project, company, and stakeholder needs
  • Drive improvement in digital testing design and interpretation.
  • Track daily, weekly and monthly business performance goals and provide trend analysis
  • Develop and deliver dashboards to stakeholders

You Must Have:

  • Curious, self-starter, works independently and within a team environment
  • Undergraduate degree in social sciences, business, computer science, mathematics or related quantitative discipline
  • 3+ years analytical experience: strong presentation skills, flexible, adaptable, resourceful, assertive & proactive, able to simplify and package complex ideas for presentation
  • Deep knowledge of digital, social and mobile marketing principles within the context of broader mass communications
  • Demonstrated experience in requirements gathering and documentation for web analytics implementation including KPI development, tagging and report automation.
  • Expert level capabilities with Adobe Analytics and/or Google Analytics
  • Experience with tag management platforms (DTM, GTM, Tealium IQ, Ensighten Manage)
  • Experience with SQL to access and analyze data
  • Experience with Tableau or other visualization tools
  • Strong knowledge base in all facets of web analytics(data capture, measurement, reporting and translation into business and/or behavioural insights) is a plus

Bonus Points for:

  • Experience with R and/or Python
  • Proficiency with statistical analysis (regression models, cluster or factor analysis)
  • Experience designing, supporting, executing and interpreting research projects and experiments

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however, only the candidates selected for interview will be contacted.

Apply Now