Who We Are

In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action.

This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention.

The famous Alka Seltzer advertisements developed by Bill Bernbach in the 1960s were the start of a long and passionate relationship with health. Today the DDB Health Group brings everything “DDB” to the world’s leading pharmaceutical and health companies. More than 40 DDB offices around the world offer a healthcare practice providing communications for all aspects of the specialist world of health and pharmaceuticals – from medical education to TV commercials.

Ideas that Drive Us
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas.

• Creativity Is The Most Powerful Force In Business DDB's approach is based on a more collaborative and productive relationship with our clients and partners to find the hidden potential of people, brands and business.
• Insight into Human Nature We believe that great ideas are generated by the ability to respond creatively to keen insights. One good idea can propel brand for years. At DDB we are looking for insights that incite.
• Respect for the Customer DDB was way ahead of the curve when we recognized that brands are in the hands of customers, not brand managers. Nothing could be more important and relevant today, proving that great ideas endure.
• Respect for Our World As communicators DDB is in a position to use our creativity as a force for good. As Bill Bernbach so eloquently put it, "All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level
• Individual Freedom Creativity is freedom of expression. At DDB, we believe that to attract the best talent, we must offer an inspiring environment that encourages individual freedom and growth. This idea was critical at the inception of DDB and remains so today. Keith Reinhard took this a step further with the Four Freedoms. They are not just feel-good philosophy. They are good business practice.

  - Freedom from fear
  - Freedom to fail
  - Freedom from chaos
  - Freedom to be