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Tribal DDB Recognized as Leader in Mobile Marketing

Tribal DDB Worldwide announced today that it was among the select companies that Forrester Research, Inc., invited to participate in its January 2012 report, "The Forrester Wave™: US Digital Agencies -- Mobile Marketing Strategy And Execution, Q1 2012." In this evaluation, Tribal DDB was cited as a "Leader" in mobile marketing. Forrester examined solutions from nine digital agencies with mobile marketing services, and its Wave methodology places agencies in four "waves": Leaders, Strong Performers, Contenders, and Risky.

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"We have been, and will continue to be, very aggressive in the mobile marketing field in all of our offices globally," said Paul Gunning, CEO of Tribal DDB Worldwide. "We believe being named a Leader in this report validates that our strategy is working. We're honored to be among the select companies that Forrester invited be evaluated in its Forrester Wave report."

Much has been written about the rapid pace of consumer adoption of the mobile Internet. In fact, Forrester forecasts that the number of mobile Internet users will grow at an average of 9% year over year for the next five years. In response to this growth, nearly half of the interactive marketers Forrester's surveyed told Forrester's that they planned to increase their mobile marketing budgets in 2011.To make the most of these budgets, interactive marketers are turning to digital agencies to create comprehensive and strategic mobile marketing programs that move their brands beyond experimentation and engage their mobile consumers effectively.

In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, it identified the nine significant agencies in this category and researched, analyzed, and scored them. This report details Forrester's findings about how each agency measures up and plots where they stand in relation to each other, to help interactive marketers select the right partner for their mobile marketing efforts.

"Client references figured very heavily into our evaluation and each of the Leaders can boast strong client approval," said Forrester's Research. "Lauded for both their strategic thinking and execution skills, these Leaders produce high-caliber work with client satisfaction to match."

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Elena WeinsteinCommunications AssociateDDB Worldwide

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