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Tribal DDB SF Redesigns Intel's YouTube Platform

Intel Corporation recently premiered its new, streamlined, YouTube channel platform on www.YouTube.com/Intel in which videos encourage visitors to experience Intel products and events, and to discuss the brand. Featured video reviews let the consumer see new products through the lens of a real consumer.

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Intel, Tribal DDB and Google developed the global video strategy to organize Intel's global YouTube presence into a fully customized, branded interface that considers overall structure, content organization and governance. Moreover, this implementation illustrates Intel's new leadership role on YouTube and in the social media and digital space.

Matthew Nelson, Director of Social Strategy at Tribal DDB San Fancisco emphasized the necessity of helping Intel consolidate a scattered, visually inconsistent, global YouTube presence into a fully customized interface. With the objectives of housing all Intel's video content and simplifying the consumers' ability to discover and share videos of interest, Tribal DDB re-architected Intel's content hierarchy to create a consistently branded user experience.

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The new channel layout, navigation and functionality are primarily focused on consumer experience and streamlining the processes of discovering, consuming and sharing content of interest. Specifically, Intel's new YouTube presence features simplified navigation, the capability to play select, user-generated content, promotion of in-market campaigns, and an integration of Intel's master-brand Facebook and Twitter feeds.

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Speaking on behalf of Intel, Ekaterina Walkter, Social Media Strategist explained,"For a brand, a united clear presence on any network is critical. Moreover, it is important to have a global strategy and direction that the company can follow as it engages with its customers on that particular network. The benefits include increased organic discoverability, better content creation and optimization, more options to share videos across your network, and integrated social presence across multiple networks."

Intel stands to significantly alter the perception of its brand by exemplifying an online presence that exhibits content organization strategy, technical implementation and a governance plan. Tribal DDB looks forward to continuing to work with Intel to evolve its YouTube presence, positioning it as a leader in the social media space.

Posted in Strategy on

Elena WeinsteinCommunications AssociateDDB Worldwide

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