SXSW PANELPICKER 2015: CAST YOUR VOTE BEFORE SEPTEMBER 5

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It’s that time again! SXSW Interactive PanelPicker 2015 voting is now open to the public. In preparation for the event, our finest representatives from Tribal Worldwide and DDB’s U.S. offices have created eight entries currently up for consideration by the general public. Below you will find a short overview of the agency’s proposed sessions. We encourage you to read each summary and vote – your feedback is greatly appreciated!


DDB New York 

Smithsonian Sumatran Tigers <3 Portugal. The Man

About

How do you inspire people to take action? A key to innovative audience engagement lies in unexpected creative processes. In this panel, learn how unlikely connections can be key to creating campaigns that resonate. 400 degradable vinyl records of an #EndangeredSong connected the Smithsonian’s National Zoo + Conservation Biology Institute to indie rock band Portugal. The Man, raising conservation awareness about the critically endangered Sumatran tiger. Find out how and why finding an ‘opposite’ partner can ignite change and open up whole new audiences for you.

Speakers

Pamela Baker-Masson, Smithsonian’s National Zoological Park and Conservation Biology Institute

Marina Zuber, Account Director, DDB New York

Zach Carothers, Portugal. The Man

John Gourley, Portugal. The Man

Vote to see my session at SXSW 2015!

Tribal Worldwide

Screw school. Pay me 30k and I’ll educate you.

About

Where are advertising agencies getting their best talent from? Three interns from different schools walk into my office: one from a state school, one from a portfolio school, and one from a top tier liberal arts university. They have no idea what we’re doing. They know 2% of what we currently do, 5% of what we used to do, even scarier, 1% of what we’ll do tomorrow–while leaving them 100k in debt. Their professors have little understanding of the transformative shifts in our industry.

Hey kid, don’t go to college and work for me–get real experience for half of what you would pay in tuition.

Save advertising, along with your wallet.

Speakers

Ryan McLaughlin, Chief Strategy Officer, Tribal Worldwide

Vote to see my session at SXSW 2015!

DDB Chicago

The New Rules Of Influence

About

Everybody wants it. Few actually attain it. Fewer still can explain how it happened. Creating “influence” has always been the holy grail for anyone interested in changing behavior or putting their imprint on popular culture. But the thinking behind it is overdue for an update. In today’s world, influence isn’t just Klout scores or “like” counts. And it doesn’t happen in the traditional, linear ways textbooks have taught us to think. Modern-day influence comes in new forms and happens in new ways – some of which might surprise you. In this session, we’ll explore the changing definition of influence, propose new rules for creating and measuring it, and share examples of those New Rules in action.

Speakers

Azher Ahmed, SVP, Director of Digital Operations, DDB Chicago

Josh Drueck, Strategy Director, DDB Chicago

Archana Mahadevan, Strategist, DDB Chicago

Vote to see my session at SXSW 2015!

DDB Chicago

Don’t Record Me, Bro! Wearables, Brands, & Privacy

About

With the increasing adoption of wearable technology rising, it’s very likely we’ll start to see a proliferation of new technology as it becomes more mainstream. With that, we’ll also see platforms open up and take shape with vast amounts of data at a marketer’s fingertips. How should marketers and brands play in this rapidly-growing area of technology? What is and isn’t considered “appropriate”?

Speakers

Ryan Carlos, Web Developer, DDB Chicago

Josh Christensen, User Experience Developer, DDB Chicago

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DDB Chicago

How Curing Boredom is Killing Creativity

About

Today, there are a nearly infinite number of ways we can keep ourselves busy. From messaging to gaming, watching shows to social networks, we can safely say we’ve nearly rid the world of boredom. And now, we’re starting to suffer the consequences. Creativity is becoming an endangered talent as people are no longer “forced” to deal with their boredom. In extreme cases, we’re seeing breakdowns of basic social behavior What impact is this having on us, as a society, and how can the creative community survive and stay vibrant in this era of noise?

Speakers

Azher Ahmed, SVP, Director of Digital Operations, DDB Chicago

Vote to see my session at SXSW 2015!

DDB Chicago

Getting Serious About Being Funny

About

Humor is vastly underrated as one of the most influential emotions a human can feel (and probably only humans – have you seen a dog laugh?) We will discuss how advertising, theater, history and entertainment mastered the art of moving people by sending serious messages while they laughed.

This session could include a few surprise cameos from Second City and Saturday Night Live. Shhh. You have to keep it a secret.

Speakers

Barry Burdiak, SVP, Group Creative Director, DDB Chicago

Mark Gross, Executive Creative Director, DDB Chicago

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DDB Chicago

Drinking at Work

About

The process of choosing your wine is incredibly similar to choosing your advertising strategy. If you master the logic of nailing the right wine, odds are you have a career in advertising, or vice-versa. Let’s explore this blend of art and science to eliminate the “hope for the best” mindset when it comes to your advertising approach.

Speakers

Azher Ahmed, SVP, Director of Digital Operations, DDB Chicago

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DDB California

Chefs and Coders

About

At first glance, product developers and people who make food for a living don’t seem to have that much in common. Dig a little deeper and you’ll see that the mind of a coder and the mind of a chef are actually quite similar. This panel explores shared mindsets that channel creativity into actionable and tangible outputs.

Speakers

Vincent Higgins, Executive Director of User Experience, DDB California

Erik Harrelson, Tyler Florence Group

Vote

Guest Author DDB Blog

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