adam&eveDDB is Advertising Age’s 2015 International Agency of the Year
As a result of an amazing performance both creatively and new business wise, adam&eveDDB took home the Adage “International Agency of the Year” in the recent A-List issue. James Murphy co-funder and CEO of the agency said the key for its success was their small-agency mentality: “Too many big agencies appear to believe they work in a very different industry than small startups and challenger agencies. We are in the same industry, and you have to maintain the appetite for the fight and the healthy paranoia of the startup–otherwise they are going to have your lunch.”
Aside from the creative recognition which came with multiple Grand Prix for Harvey Nichols “Sorry I Spent It on Myself” at Cannes Lions, Epica and Clios, and the most anticipated Christmas ad of 2014 for John Lewis “Monty the Penguin”, the agency also launched a first ever use of Google Hangout outside of Google’s own channels for the Manchester United “Front Row” event. But the success didn’t end there – the agency also added a new content division with Cain&Abel, which went from nine to 25 clients in only one year. In addition, high profile brands such as Virgin Atlantic, Unilever Walls, Sony and Diaego appointed the agency to manage some of their most prominent global business.
This marks the 13th(!) Agency of the Year title for adam&eveDDB who also took home the following titles: Campaign Agency of the Year, Cannes Agency of the Year, IPA Effectiveness Grand Prix, British Arrows Agency of the Year, Clio Top UK Agency, Shots Agency of the Year, More About Advertising Agency of the Year, Epica Awards Agency of the Year, Eurobest Agency of the Year, LIA agency of the Year, Marketing Week Agency of the Year and The Drum Agency of the Year.
Full article is available here.