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Mornings Can Be Tough

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Mornings can be tough. Consumers go through their daily routines just happy to get through the start of the day. From crowded tourist-filled streets to the never-ending construction, commuting isn’t always enjoyable. “The Good Part of Mornings” campaign by DDB New York depicts these scenarios through humorous headlines and simplistic illustrations to remind consumers that no matter how harried mornings can be, Tropicana is the best part of their morning. For the second iteration of the campaign, we set out to find the consumer that had the ‘Worst Morning Ever’. For real. We asked consumers to share their morning frustrations through Twitter and Facebook. And then turned those frustrations into the actual campaign.

Check-out @DDBNewYork’s work for Tropicana featured in @creativitymag.

Kaya Lobaczewski DDB Worldwide Associate Director of Communications, DDB U.S

Posted November 21, 2012 at 3:28pm

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