Keith Reinhard is the First Dean of New Young Lions Storytelling Academy at Cannes

This year’s 61st Cannes Lions International Festival of Creativity featured Keith Reinhard, Chairmen Emeritus of DDB Worldwide, as the first Dean of the newly established Young Lions Storytelling Academy. Keith served alongside of Academy tutor Mary Lee Copeland, Executive Creative Director founder of The (next level) Storytelling Academy (TNLSA), a production agency based in the United States and Sweden.

Throughout the week, Keith and Mary Lee covered a number of learning objectives through interactive workshops, a Cannes Masterclass, and Q&A sessions. Additionally, the Storytelling Academy’s classes featured a series of closed panels and keynote speeches by seasoned storytellers from leading companies around the world. The speakers shared their personal and professional experiences to help the class of Young Lions understand how storytelling can engage and connect with consumers, influence behavior and add value and meaning to brands.

In Friday’s issue of Lions Daily News, two of this year’s Young Lions Storytelling Academy participants described that mentoring experience as “out of this world.”

Young Lions Storytelling Academy guest speakers included: PJ Pereira, Chief Creative Officer of Pereira & O’Dell, Ben Priest, Co-Founder and Executive Creative Director of adam&eveDDB, legendary Film Director Joe Pytka who won this years Lion of St. Mark award plus Susan Bonds and Tom Bedecarré, Presidents of the Cannes Lions Cyber Jury and Innovation Jury, respectively.

Keith, who has attended many Cannes Festivals, twice as jury president, said this was one of the most gratifying Cannes weeks ever. “The talented and committed young people who made up our class energized and inspired me. I almost feel like a millennial again.”

Watch Keith introduce the Academy below:

For more information about the Young Lions Storytelling Academy, visit:

Regina Chung Loy Communications Associate North America

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