adam&eveDDB wins Waitrose advertising account

After a highly competitive pitch, Waitrose has appointed adam&eveDDB to its £25m advertising account. adam&eveDDB beat Creature, Lucky Generals and WCRS in the final stage of the pitch, and CHI & Partners and JWT earlier on.

adam&eveDDB has worked with John Lewis, Waitrose’s mother brand, since 2009, producing award-winning work including John Lewis’s now iconic Christmas campaigns.

Although the successful partnership that adam&eveDDB share with John Lewis may initially have appeared to be an advantage in the Waitrose pitch, up until now Waitrose and John Lewis have preferred to keep their ad accounts separately.

Rupert Thomas, Marketing Director of Waitrose, said: “adam&eveDDB is an outstanding creative agency with an exceptionally strong track record. They will play a key role in helping us to deliver the hallmarks of our brand; quality, innovation and trusted provenance. We hope this will be the start of a successful and long term relationship.”

Sara Cosgrove DDB Europe Communications Director

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