Unleash the Future: Chaos, Complexity and the End of Certainty
This paper discusses the decentralization and nature of corporate management from the perspective of self-organizing group behavior. Based on insights from chaos and complexity theory and Jung’s psychotherapy it is argued that (1) we’ve come to the end of planning & control, (2) self-organizing processes are essential and (3) the brand plays a key role in these processes.
The quality of user generated content on the internet has been associated with the Infinite Monkey Theorem which states that given an infinite amount of time monkeys could eventually type out the collected works of William Shakespeare. However, the quality of user generated content will emerge more consistently as online social networks, driven by new revenue sharing models, provide unique platforms for collaborative creativity.