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Unleash the Future: Chaos, Complexity and the End of Certainty

This paper discusses the decentralization and nature of corporate management from the perspective of self-organizing group behavior. Based on insights from chaos and complexity theory and Jung’s psychotherapy it is argued that (1) we’ve come to the end of planning & control, (2) self-organizing processes are essential and (3) the brand plays a key role in these processes.



Posted on June 1, 2006 3:24 PM | Permalink