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Unleash Emotions for Business Growth: Emotionally Appealing Experiences can Resurrect Markets

More and more, science tells us emotion, not rational thought is the gatekeeper to consumer behavior. The most emotionally engaging experiences are the most effective communications. They tend to compel us to override that knee jerk attraction toward feature driven, rational communications. Marketers and agencies who commit resources and imagination to their brands will be in an enviable position.

Posted on March 13, 2007 7:44 PM | Permalink