Swarm Marketing: Building Influential Brands with Conviction, Collaboration and Creativity
We live in a digital world where a small number of people – sometime even one person – can quickly become the voice of one hundred, one thousand, or one million or more. This work from DDB Worldwide CEO, Chuck Brymer, provides a unique perspective on how the connectivity and speed of digitally linked communities are replacing the rules of marketing. Chuck has since expanded this paper into a book titled, The Nature of Marketing: Marketing to the Swarm as well as the Herd.
RSS Feed