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Digital Marketing’s New Rock Star: Marketers with a Taste for Life on the Edge will Love the New Generation of Mobile Phones

New third-generation (3G) mobile telephones put the internet in your hand while opening a new world of one-on-one communication tools for marketers. Despite their promise, there is a disparity between what is possible and what consumers find desirable. Learn from the sensible guidelines for mobile marketing in the areas of content, interaction and direct contact laid out in this paper.



Posted on September 13, 2008 8:35 PM | Permalink