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Capturing Opportunities in Challenging Times: Marketing and Advertising in a Recession

Marketing decisions made in a downturn have far-reaching impact on consumers, companies and brands for years to come. This paper explores the factors that most influence brand investment decisions and consumer purchase decisions in tough economic times. Every market brings challenges and opportunities but companies committed to managing their brands as long-term assets fair the best.



Posted on October 13, 2008 8:43 PM | Permalink