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Telecom Branding: Employing the TeleCompass in a Converged World

The telecom sector is one of the most rapidly evolving industries in the world. The convergence of mobile technologies, media and the internet is creating enormous possibilities for what one can do on a mobile phone. This paper looks at the category as a whole and introduces a tool that can help technology companies evaluate strategic alternatives to develop unique and powerful brands.

Posted on November 13, 2008 8:53 PM | Permalink