Download Yellow Paper .


Given the recession’s obvious impact, we decided to look at how marketers and advertisers have responded to the economy in their communications. What has been the response in terms of strategy, creativity, messaging and spend? And how have consumers reacted both to the crisis itself and the communications they have received during this dramatic and potentially behavior-altering downturn?

Related paper: Capturing Opportunities, Part 1


Posted on August 25, 2009 2:34 PM | Permalink