We are pleased to share our latest Yellow Paper, A Brave New World of Consumidores: Introducing Young Fusionistas. The author is Marta Insua, VP, Strategic Insights at Alma DDB, our U.S. Hispanic arm. Last year, Marta started the Cultural Curators unit, which focuses on deep research, trend spotting and analysis of the ever changing, complex and fascinating world of Hispanics in the U.S
Her paper provides a compelling segmentation of U.S. Hispanics and focuses on a very valuable subset: Fusionistas. Marta makes the point that this may not be the largest group but it is certainly influential and represents an amazing growth opportunity for our clients and their brands. The paper is based on insightful primary research, is an engaging read, and provides a roadmap for how to connect with Fusionistas. Thanks to Marta and Alma DDB for such a great contribution to our thought leadership.
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