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March 22, 2010

Humor, Marketing, and the Internet

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This paper argues that technological change has given humor renewed purpose. Dennis Hurley of Tribal DDB describes the benefits of humor, highlights Google’s use of humor, leverages a study to illuminate opportunities, and provides action points for brands to execute on communications that use humor.

Posted on March 22, 2010 8:42 PM | Permalink

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Posts for March 2010

This page contains all entries posted to YellowPapers in March 2010. They are listed from oldest to newest.

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March 22, 2010

Humor, Marketing, and the Internet

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Posts for March 2010

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