Africa Agency and Ab InBev keep alcohol out of the diver’s seat with a fleet of distribution trucks. To raise awareness of a serious drinking and driving problem in Brazil, ‘Responsible Billboard’ was created with more rural areas in the world’s fifth largest country in mind.

Africa traveled one million kilometers across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is simple: if you drink, don’t drive. In the world’s largest campaign for responsible alcohol consumption, all alcoholic beverage branded trucks were rebranded with non-alcoholic beverages surrounding the driver to keep drinking out of the driver’s seat.