Lots of people think their adorable dog or cat could become a pet
influencer—and make their owners lots of money. A few actually
succeed.

Just like with human influencers, however, the percentage of pet influencers who hit
it big is tiny.“Social media is littered with failed accounts that tried to make a pet into
an influencer, and the reality is, it only works for a very small set of individuals and
comes down to the combination of quality, uniqueness and consistency in terms of
execution,” says Simon Adamson, chief experience officer at ad agency adam&eveDDB
in London.

How do some people turn their pets into online success stories? It often comes down
to storytelling basics—humanizing pets coupled with an entertaining narrative. That
usually means giving the pet a distinct character or persona and a consistent voice.
Comedy, costumes and a catchy tune can also help a post resonate with viewers.

Learn more about it here.