1 in 25 children in California have no place to call home… a reality that’s too often invisible.

However, on World Homelessness Day (Friday, October 10), we made it unmissable.

We partnered with ReloShare – the world’s first marketplace for social services – to launch “No Room to Dream” – a powerful activation that turned cars into the childhood bedrooms homeless kids never had.

Each car features a real story from a person who experienced childhood homelessness, along with a call-to-action to help give every child a safe place to sleep. This campaign is more than art, it’s a wake-up call.

From creative to strategy to film, every part of this campaign was powered by heart.

Brynna Aylward, Chief Creative Officer, adam&eveDDB U.S. said: “Recreating children’s bedrooms in the back of cars is confronting because it’s real. And creatively that’s where the power is, in the real stories that inspired the pieces and the real help that Reloshare provides to families in need. This campaign is about making childhood homelessness visible and inspiring empathy, urgency, and action in response. Because having a safe space to sleep allows kids the room to grow, to learn, the room to dream.”

Read more about the powerful work in Ad Age here.