Unexpected: To promote Volkswagen’s Park Assist technology, NordDDB recreated the iconic Beatles album cover for Abbey Road by reparking the white VW Beetle that appears behind the iconic group.

In the original 1969 shot, the car is parked half on the sidewalk, mounting the curb. In the reimagined version, it’s parallel parked neatly at the side of the road. Created to mark the album’s 50th anniversary, VW corrected the world’s “most iconic parking fail.”

Works: The campaign was so popular, McDonald’s created 300 of the limited edition “Reparked Edition” vinyl albums with the proceeds donated to charity.