Volkswagen recreates Abbey Road
To promote Volkswagen’s Park Assist technology, NORD DDB recreated the iconic Beatles album cover for Abbey Road by reparking the white VW Beetle that appears behind the iconic group.
In the original 1969 shot, the car is parked half on the sidewalk, mounting the curb. In the reimagined version, it’s parallel parked neatly at the side of the road. Created to mark the album’s 50th anniversary, VW corrected the world’s “most iconic parking fail.”
Additionally, 300 of the limited edition “Reparked Edition” vinyl albums were produced and sold online at Pet Sounds Records in Stockholm. The proceeds were donated to Swedish children’s rights organization, Bris.