Broadway the Rainbow
The one-night-only Broadway show, starring American actor Michael C. Hall, was performed on Super Bowl Sunday, bypassing a traditional TV spot in the game, yet attaining the status of “most talked about” advertising of the Super Bowl.
Leading up to the show, promotional videos starring Hall and the cast ran online. Out of home ads on tour buses and around Times Square were used as well.
Proceeds from the performance and related merchandise were donated to Broadway Cares/Equity Fights AIDS.
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