DDB Chicago | Twix

Unexpected: Twix had been running the Left/Right campaign for the past six years. When DDB took over the portfolio, the team looked to evolve the popular campaign into a hilarious message that no matter what side you choose, you can’t lose.

Works: The award winning campaign went on to prove that in a world where our daily choices are fraught with stress, consequence, and indecision, the choice between Left Twix and Right Twix is one that you cannot get wrong.