Dreamies

DREAMIES tries its treats on humans called Cat

adam&eveDDB London | Dreamies

Insight:
Research showed that 95% of cats find DREAMIES™ irresistible. This got us thinking, are the 5% of cats that don’t like DREAMIES™ actually humans called Cat?

We set out to prove this theory in an entertaining and surprising way. Our objective was to drive fame and talkability for DREAMIES™ and its unique irresistibility.

The campaign targeted people under 35, who in the UK represent 30% of cat owning households, yet only contribute to 7% of the care and treats category value.

Impact:
Campaign results:
9.3k social uplift in a three-day period
431k views and 9.5k likes on TikTok in one week
278 new followers on TikTok in one week
Over 1.2k responses to our online survey in a two-week period

social

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!