Inequality in sports addressed in #GoEqual movement
What would you do if you’re the best player in the world for six years in a row, but you were still offered a 24x smaller sponsorship than men?
Inequality in sports is latent, especially in football. In 2018, Marta Vieira da Silva, considered the greatest name of all time in women’s football, received several proposals for sports sponsorship, for values up to 24 times lower than the big stars of men’s football. Even though she is the first athlete in history to win the Best Player of the Year award by FIFA six times. Africa created a black boot with no sponsorship and a symbol of equal stamping, so that the best player on the planet could compete for the FIFA Women’s World Cup in France, in 2019.