DDB Sydney | Volkswagen

Insight:

Great cars don’t just take you somewhere, they make you feel something. And some cars simply do it better than others. There’s a transformative power that comes from spending time in a quality car, and it’s a power that Volkswagen believes everyone deserves to experience.

This film features a surprisingly short drive on a tiny island – the most anticipated moment of a lonely lighthouse keeper’s week. When the mail finally arrives, he has the perfect chance to go for the drive he’s craving.

“Let’s go for a drive” is a simple invitation to let your vehicle transform your day for the better, even if the drive only lasts for a few short minutes.

Impact:

The film received immediate praise both locally and globally with features in Ad Age, Adweek, and other respected titles throughout Europe, the US and Asia.