Fashion has long been inspired by animal beauty, with the jaguar print being one of the most widely used patterns. But while the jaguar is always present on catwalks, these beautiful animals have become increasingly rare in nature and are on the verge of extinction.
To spotlight this situation, NGO AMPARA Animal and advertising agency Africa partnered together to create the world’s first certified animal print, donating 100% of the profits of any product made from the print to the preservation of jaguars. Life Print is an exclusive design, made from photographs of the royal jaguar coat, which is supported or protected by the NGO.
Cia Marítima was the first brand to use the certified print to create 12 exclusive pieces for the Life Print by Cia Marítima collection.