Pay Per Beer
In Brazil, AB InBev’s Brahma Beer rolled out a new business idea that combines revolutionary e-commerce with the most analog technology. Pay Per Beer is a tool that allows pay-per-view football fans to seamlessly purchase beer at the same time they purchase a match broadcast. All you need is two more clicks using the remote control and custom-designed cans of your favorite team beer will arrive at your doorstep within an hour.
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