Project 84

For the charity CALM: The Campaign Against Living Miserably, adam&eveDDB partnered with renowned sculptor Mark Jenkins and created a striking visual installation in response to the shocking statistic that each week in the UK, 84 men tragically take their own lives.

The work aimed to initiate the much-needed conversation and action around male suicide prevention and bereavement support. The campaign did just that, and prompted the Government to appoint the first UK Minister for Suicide Prevention.

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