For the charity CALM: The Campaign Against Living Miserably, adam&eveDDB partnered with renowned sculptor Mark Jenkins and created a striking visual installation in response to the shocking statistic that each week in the UK, 84 men tragically take their own lives.
The work aimed to initiate the much-needed conversation and action around male suicide prevention and bereavement support. The campaign did just that, and prompted the Government to appoint the first UK Minister for Suicide Prevention.
for your message.
We’ll get back to you within 1 business day.