Unexpected: Every year, Skittles gives up its rainbow to celebrate the LGBTQ+ community and draw attention to the only rainbow that matters during Pride month. In 2021, adam&eveDDB recoloured iconic black and white LGBTQ+ images from Pride’s first marches, working with renowned recolourist, Dynamichrome, to offer more visibility for the community and celebrate the fifth year of Skittles white packs.

Works: The campaign helped raise up to £120k for LGBTQ+ causes.