The Challenge
For years, Hispanic Small Business Owners (SBOs) have been underplaying their business size andpotential, thinking their businesses are too small to invest in software or technology solutions tomanage their cash flow, payments and bookkeeping.
The Solution
“This is the story of how QuickBooks changed the “”I’m not that big”” mindset in the Hispanic business community and, as a result, nearly doubled the number of Latinos that started using QuickBooks.

The strategy? Show all Hispanic businesses with names ending in ‘ito”” (“”barcitos,”” “”mercaditos,”” “”cafecitos””) that just because their names sound “”chiquitos”” (small in English), it doesn’t mean they can’t be big.

Results
96% increase in new users vs. previous year’s campaign and a 43% reduction in the cost per acquisition.”