Ubisoft explores post-apocalyptic London
For the launch of a new installment of Ubisoft’s “Watch Dog” franchise, DDB Paris delivered an intense film directed by Alberto Mielgo of Spider-Man: Into the Spider-Verse.
In the suspenseful film is a surreal, yet familiar ride through a post-apocalyptic London. Viewers follow a street artist and member of the resistance as she is chased by a corrupt police force. After a taxi driver comes to the artist’s aid, he becomes the newest member of the resistance. A call to action is voiced throughout the spot that urges gamers to reclaim the future, inspired by Martin Niemöller’s famous poem, “First they came …”