A video soundbite series where you’ll hear insights from leaders across the DDB Worldwide network. In each video, agency leaders offer tips for success in the creative industry, such as championing creativity across the entire agency, fostering a fun and creative culture, and continuously adapting to changing consumer needs, sustainability, AI, technology, and the ever-evolving world we live in. Take a listen and let us know what YOU think.
Caroline Winterton, CEO of adam&eveDDB US, highlights the significant growth and momentum achieved less than a year since the merger of adam&eveDDB and DDB New York. She emphasizes the agency’s commitment to creating famous work that evokes strong emotions, which drives both fame and business results. By grounding its creative approach in proof of effectiveness, the agency builds trust with clients, showing that emotion-driven work is not risky but essential for success, even in challenging economic times.
James Rowe and Amanda Peters, leaders in account management and strategy at adam&eveDDB New York, discuss the importance of the partnership between these two disciplines. They share insights on how collaboration, both internally and externally, drives the success of campaigns. Their tips for a winning partnership include working closely on business needs, building relationships outside the office, challenging each other’s thinking, and living in the client’s shoes to deliver better results.
Micheline Grace Lewis, Chief People Officer for DDB North America, shares her vision for creating an inclusive culture that fosters professional and personal growth. She believes in leveraging various opportunities for development, whether virtual or practical, and emphasizes the importance of being a lifelong learner. Micheline underscores the role of education in driving diversity, equity, inclusion, and belonging and highlights the numerous training opportunities available within the agency to inspire change and growth.
Tomas Gonsorcik, Chief Strategy Officer, DDB Worldwide, discusses the need for the advertising industry to shift towards scalable sustainability solutions. He acknowledges the industry’s past focus on showcasing possibilities but emphasizes the importance and urgency of substantive change for global marketers. Tomas highlights DDB’s global partnership with Parley for the Oceans, an environmental organization known for product innovation and raising awareness to protect Earth’s largest and most vital ecosystem. With this partnership, the aim is to address issues like single-use plastic and to boost impactful participation within the environment, focusing on both eco-innovation and effective communication with consumers.
Varsha Kaura is the Global Client Lead for Mars, overseeing the Petcare business for DDB and Omnicom across all regions. Varsha discusses how Mars has a strong focus on performance in the real marketplace, listening to its clients and consumers, and leaning into the future by continuously learning and adapting to address the changing needs of consumers.
Paulo Junger and Jason Ashlock, Executive Creative Directors at adam&eveDDB New York, discuss the excitement and challenges of award season in the advertising industry. They highlight the extensive effort involved in preparing case studies and submissions, and the value of reflecting on and celebrating the work produced. They emphasize the importance of innovation and pushing the boundaries of creative work, viewing award season as an opportunity to see the future of advertising and set new standards for the industry.