Juan Carlos Ortíz was the first Latin American to become president of an advertising agency in the U.S. when he led Leo Burnett USA in 2006. In 2008, he joined DDB Worldwide as CEO of the Latin American offices, where he united the company’s Latin markets around the world under a unique vision of culture instead of geography. In 2014, Ortiz took on the role of creative chairman of DDB Americas to merge the creative teams of North America, Spain and Latin America.

Ortíz is the author of Shorts, Shorts and a 1/2, and ShortsX2. Juan Carlos is also a columnist for El Espectador newspaper and Soho magazine. We spent two minutes with Juan Carlos, to learn more about his background, his creative inspirations, and recent work he’s admired.

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