Petter Dixelius is creative director at Nord DDB Stockholm. He’s worked in advertising for 20 years at agencies like Jung von Matt and Saatchi & Saatchi before joining DDB in 2015. Since his arrival, Petter has helmed efforts for McDonald’s with creative partner Joel Ekstrand. Over the years, he has also worked for Kraft Foods, P&G, Samsung, Skoda, Toyota and many Swedish brands that most readers would not be familiar with unless they have an appetite for pickled raw fish and snaps.

We spent two minutes with Petter to learn more about his background, his creative inspirations and recent work he’s admired.

Read more here.