Our 2024 Four Freedoms Award Winner, Ronald Lee!

When asked what DDB’s Four Freedoms mean to him, Ronald said, “The Four Freedoms is a promise that each of us can take workplace transformation into our own hands and build our ideal agency culture from the bottom-up.”

DDB’s Freedom from Fear, Freedom to Fail, Freedom to Be, Freedom from Chaos are a foundational part of DDB values and a differentiator of our network’s culture. Each and every DDBer embracing and employing these principles contributes to our overall culture of making the freedoms real.

Learn more about DDB’s Four Freedoms here.